Weekday Channels 80s Denim Style for Spring ’17 Campaign

The Fashionisto

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Published March 15, 2017

Maxime Frenel sports a denim jacket and slim-fit jeans for Weekday's spring-summer 2017 campaign.Pin
Maxime Frenel sports a denim jacket and slim-fit jeans for Weekday’s spring-summer 2017 campaign.

Weekday bypasses the prevalent nineties trend and looks to the eighties for spring-summer 2017. Championing blue jeans, the Swedish brand offers two dominant denim washes for the season–standard blue and mid-blue.

Sporting Weekday’s denim essentials for the season, model Maxime Frenel stars in a new campaign. The fresh face takes to a studio with photographer Johan Sandberg for the occasion. Bringing a young attitude to the label, Maxime wears additional staples, which range from the hoodie to cropped trousers.

Related: Weekday Jeans Channels 90s Style for Spring Ads

Discussing the season at greater lengths, Weekday denim designer Johan Langer-Tegman shares, “For spring and summer we looked at commodity products such as mass produced open ended denim. It was exciting to give this garment group a new life and create a new branded and refined commodity–with a focus on sustainability.” Langer-Tegman continues, “We looked a lot at generic denim garments and straight leg jeans and how we could make these straightforward garments relevant again.”

Weekday Spring/Summer 2017 Campaign

Bringing a youthful edge to Weekday, Maxime Frenel stars in the brand's spring-summer 2017 campaign.Pin
Bringing a youthful edge to Weekday, Maxime Frenel stars in the brand’s spring-summer 2017 campaign.
Johan Sandberg photographs Maxime Frenel for Weekday's spring-summer 2017 campaign.Pin
Johan Sandberg photographs Maxime Frenel for Weekday’s spring-summer 2017 campaign.
Making a case for cropped trousers, Maxime Frenel fronts Weekday's spring-summer 2017 campaign.Pin
Making a case for cropped trousers, Maxime Frenel fronts Weekday’s spring-summer 2017 campaign.
Going casual, Maxime Frenel wears a simple t-shirt with straight fit jeans for Weekday's spring-summer 2017 campaign.Pin
Going casual, Maxime Frenel wears a simple t-shirt with straight fit jeans for Weekday’s spring-summer 2017 campaign.
Minimal style is front and center for Weekday's spring-summer 2017 campaign, which stars Maxime Frenel.Pin
Minimal style is front and center for Weekday’s spring-summer 2017 campaign, which stars Maxime Frenel.

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