ill.i Optics-Known for his fearless style choices, Black Eyed Peas singer and producer Will.i.am prepares for the September launch of his eyewear label ill.i Optics. Talking to WWD, Will.i.am expresses, “When you see today’s glasses, they are missing a little bit of what vintage glasses had. Then when you see vintage glasses –because I’m a collector, that’s my hunt — you just wish they had a little of today in them, so I wanted to marry the retro feel with futurism, take yesterday’s sensibility with today’s aesthetic.” A personal fan of Linda Farrow, Dita, Porsche, Carrera and other brands, Will.i.am hopes to bring the market a lineup that meshes nostalgia and the future with prices beginning at $300.
