A minimalist 90s style current adds charm to Won Hundred’s spring-summer 2016 campaign. The advertisement follows model Malthe Lund Madsen as he takes a ferry to the island of Samsø. Photographed by Jonas Unger, Malthe is captured in a wardrobe that features Won Hundred’s picture-perfect essentials. Items such as the distressed denim jacket and camel coat contribute to the smart outing.
Discussing the season at large, Won Hundred creative director Nikolaj Nielsen shares, “A little sportiness crept into our minimalism this season. I found myself designing tailored pieces with sportier silhouettes. And when it came to the campaign I knew I wanted to take it out on a tour of Denmark.”
Nielsen continues, “I instantly thought of Jonas Unger to photograph the collection. I love the spontaneity of his work; he’s perfect for the easygoing vibe of the collection. We ended up shooting on a ferry journey to the beautiful island of Samsø–that’s our Danish version of an American road trip.”
Won Hundred Spring/Summer 2016 Campaign
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