Woolrich John Rich & Bros. Embraces Performance Style

The Fashionisto

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Published June 22, 2016

Woolrich John Rich & Bros. channels hiking style with a casual look from its spring-summer 2017 collection.Pin
Woolrich John Rich & Bros. channels hiking style with a casual look from its spring-summer 2017 collection.

Woolrich John Rich & Bros. took to Milan once more to unveil its latest men’s collection. Exploring the theme of performance for spring-summer 2017, Woolrich embraced an easy attitude. Bringing together lightweight fabrics with water resistant materials, the label puts the spotlight on its GTX mountain jacket and GORE-TEX outerwear for the season.

Straight-cut trousers, chambray shirting, degrade sweaters, unlined blazer and casual tees accent Woolrich’s outerwear. Honing in on collaborations for another season, Woolrich partners with DeusCycleworks and Loopwheeler.

An Australian brand known for its motorcycles, surfboards and bicycles, DeusCycleworks collaborates with Woolrich on a special edition E-Bike. Turning its attention to Loopwheeler, Woolrich makes premium fleece sweatshirts with the Japanese brand.

Woolrich John Rich & Bros. Spring/Summer 2017 Collection

Woolrich John Rich & Bros. embraces camouflage for the season, turning out relaxed shorts and a water resistant jacket.Pin
Woolrich John Rich & Bros. embraces camouflage for the season, turning out relaxed shorts and a water resistant jacket.
Woolrich John Rich & Bros. delivers relaxed style with a timeless striped tee and chinos.Pin
Woolrich John Rich & Bros. delivers relaxed style with a timeless striped tee and chinos.
Woolrich John Rich & Bros. stands by monochromatic dressing with a casual green look.Pin
Woolrich John Rich & Bros. stands by monochromatic dressing with a casual green look.
Woolrich John Rich & Bros. exudes rugged charm with laid-back joggers and a graphic pullover.Pin
Woolrich John Rich & Bros. exudes rugged charm with laid-back joggers and a graphic pullover.
Woolrich John Rich & Bros. encounters spring-summer 2017 with a pocket knit.Pin
Woolrich John Rich & Bros. encounters spring-summer 2017 with a pocket knit.

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