Gucci ushers in the Year of the Snake with a campaign starring Xiao Zhan, their global ambassador. The new collection bridges the festive energy of the Lunar New Year with contemporary elegance.
Signature pieces include a bomber jacket shimmering with wavy patterns in electric blue and red, alongside a cozy navy knit featuring a striking serpent motif. Accessories carry the spirit forward—think monogrammed bags and loafers detailed with serpentine accents, all grounded in Gucci’s timeless GG canvas.
Xiao Zhan for Gucci Lunar New Year 2025
Xiao Zhan highlights the essence of the collaboration: “Gucci 2025 Lunar New Year selection incorporates exquisite craftsmanship and creative details. In the unique aesthetics, it shows festive spirits in a modern way. As global brand ambassador of the House, I am pleased to participate in the shooting of Lunar New Year campaign one more time. It brings everyone the joy of reunion at the special moment.”
With a seamless blend of heritage and innovation, Gucci marks the occasion with bold visuals and festive refinement.
GUCCI Global brand Ambassador 肖战 looks like the perfect boyfriend next door 👏👍❤️