Tod’s returns with a new expression for its fall-winter 2024 campaign, and the spotlight is firmly on brand ambassador Xiao Zhan. Known for his graceful presence, Xiao seamlessly blends with the essence of the advertisement, set against the serene backdrop of Villa Palazzetto in Monselice, Padua.
Xiao Zhan for Tod’s Fall/Winter 2024 Campaign
Xiao Zhan’s natural charisma finds a new dimension in Tod’s collection’s sleek cuts and muted tones. Matteo Tamburini, the brand’s creative director, infuses this season’s offerings with a fresh perspective on the house’s signature saddlery, pushing the boundaries while keeping the brand’s DNA intact.
Xiao’s quiet yet powerful presence heightens the appeal of each Tod’s piece, emphasizing the sophistication the brand is known for.
Footwear anchors the season, with Xiao modeling everything from the brand’s polished leather loafers and lace-ups to sleek sneakers. His effortless demeanor adds a modern twist to Tod’s timeless luxury, bridging traditional Italian craftsmanship and contemporary style.
In every look, from leather accessories to well-tailored outerwear, Xiao embodies Tod’s quintessentially Italian elegance—subtle, timeless, and infused with a casual touch. The featured collection exudes refined luxury, staying true to Tod’s ethos of blending comfort with sophistication.