Xu Kai fronts Fendi’s Lunar New Year campaign, embodying the sleek dynamism of the Fendi Eyes collection. Paired with Cheng Xiao, Xu spotlights bold accessories like the iconic soft trunk baguette featuring piercing yellow eyes.
The Fendi Eyes campaign fuses casual and statement-making elements. Each piece captures playful opulence, from the soft trunk baguette’s vivid accents to a sporty hoodie.
Set against deep red and neutral backdrops, the imagery evokes celebration. Fendi’s take on Lunar New Year ensures tradition meets contemporary flair with a bold, stylish attitude.
Fendi Eyes Campaign
