Y-3 to Launch First Men’s Fragrance

The Fashionisto

/

Published January 18, 2013

/

Updated April 13, 2015

Y 3 fragrance 1Pin

Black Label–As of January 19, 2013, designer Yohji Yamamoto and Adidas celebrate ten years of Y-3. Yamamoto expressed that “Ten years ago, together with Adidas, we created something that did not exist before, and we completely projected the future. My desire was and is to make sportswear elegant and chic. Adidas has always been a very personal inspiration to me, and it continues to enrich my creative life.” The next logical step for the collaboration is a fragrance to “seduce the senses.” Black Label, which will come in a 75ml bottle and retail for approximately $95 makes it debut next month, available in Y-3 flagship stores and online at y-3store.com.


Y 3 fragrance 2Pin

Y 3 fragrance 3Pin

Y 3 fragrance 4Pin


Recent Updates

Fendi Taps Bang Chan as Newest Brand Ambassador

Fendi Taps Bang Chan as Newest Brand Ambassador

Celebrating its centennial year, Fendi introduces Bang Chan as its newest ambassador. Discussing his connection with the Italian fashion house, ...
Michele Morrone Mesmerizes in Dolce & Gabbana Devotion Ad

Michele Morrone Mesmerizes in Dolce & Gabbana Devotion Ad

Dolce & Gabbana’s latest creation, Devotion Eau de Parfum, is a bold woody-spicy fragrance that captures the essence of passion ...
Jean Paul Gaultier Unveils Le Beau Flower Edition

Jean Paul Gaultier Unveils Le Beau Flower Edition

Jean Paul Gaultier unveils a mesmerizing campaign for its Le Beau Flower Edition Eau de Parfum, captured by photographer Elizaveta ...
Robert Pattinson Embodies Dior Homme Parfum in New Ad

Robert Pattinson Embodies Dior Homme Parfum in New Ad

Dior brand ambassador Robert Pattinson commands the frame in a cinematic new campaign, adding to his storied collaboration with the ...
Nicholas Galitzine Commands Armani’s Stronger With You Ad

Nicholas Galitzine Commands Armani’s Stronger With You Ad

Emporio Armani introduces Nicholas Galitzine as its new global fragrance ambassador. Galitzine fronts the Stronger With You Parfum campaign that ...
Lando Norris Brings Racing Edge to Polo Red Campaign

Lando Norris Brings Racing Edge to Polo Red Campaign

Lando Norris accelerates into the spotlight as the face of Polo Red, a Ralph Lauren fragrance that mirrors his adrenaline-fueled ...