“Perspectives” is the name of Dunhill’s spring-summer 2022 campaign. The British brand delves into its bespoke house codes, bringing its characteristics to the forefront in a contemporary setting. The city of London, specifically the iconic Mayfair, serves as the ideal setting for Dunhill’s latest ad. After all, Dunhill’s roots trace back to this historic area.
Dunhill Spring/Summer 2022 Campaign
Jack Webb photographed Dunhill’s spring 2022 campaign. Yang Yang, a Dunhill brand ambassador, and model Jonas Glöer were photographed for the occasion by Webb. The fashion photographer employs black-and-white photography to capture the timeless sentiments of the season while also creating a platform for Dunhill’s new traditions to shine brighter than ever. The fashion house’s clean tailored lines converge with its leather craftsmanship, and a powerful sense of modernism emerges.
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According to Dunhill creative director Mark Weston, “As a British House born in Mayfair, we’ve always had a unique perspective on London, of its archetypes and iconography; it’s something I love to examine and explore.” The designer adds, “We value tradition, taking inspiration from our archive whilst considering the needs of today’s man – with craft and innovation at the heart of everything we do.”
