Strangely enough, this year marked campaign firsts for three labels of interest-Patrik Ervell, Tim Hamilton and notably Raf Simons. All three, quite simple in nature, hit a chord that characterized the label perfectly. So often the rebel, Raf Simons employed a model screaming at his logo, while enveloped in this season’s tailored, but oversized silhouette. Meanwhile, Patrik Ervell found grounding in the anonymous silhouette that highlighted his sporty side. Finally, Tim Hamilton portrayed his man of sophistication, surprisingly hiding his unusual details that set him apart. Altogether, the three labels delivered a great first go and we cannot wait to see what’s in the works for spring 2010.
