Ray-Ban enlists Yungblud to introduce and style its new Weird Collection. Ahead of his full-length album “Weird!,” the English singer-songwriter stars in a campaign to showcase Ray-Ban’s modern capsule. Taking to an electric set that best captures his pop rocker persona, Yungblud models the brand’s State Street, Nomad, and Carribean sunglasses. While Ray-Ban’s State Street style features a squared acetate frame with Evolve Photochromic lenses, the Nomad references 1970s film and rock history. Yungblud brings a personal touch to the style with neon details. Meanwhile, the Carribean reinterprets the iconic Ray-Ban Wayfarer with green dashes. The Weird Collection is currently available for sale on Ray-Ban.com at select Ray-Ban stores.
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Yungblud for Ray-Ban Weird Collection Campaign
