Yuri Pleskun by Ronald Dick for Paul Smith Jeans Fall 2010 Campaign & Lookbook

The Fashionisto

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Published September 8, 2010

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Updated October 6, 2015

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Paul Smith’s fondness for Yuri Pleskun carries on past the runway for the latest Jeans lookbook and campaign. Layering in anticipation of a cold season, fall’s Paul Smith Jeans Collection was inspired by Canadian culture, taking into account everything from the first Scottish settlers to Inuits. Combining the ruggedness of the outdoors with the charm of cozy fits, the season’s collection comes together with ease and finesse. / Photos by Ronald Dick with styling by Milena Silvano

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