Hugo Boss enlists Zac Efron as its new brand ambassador for HUGO Man. The German brand embraces the hashtag, #YourTimeIsNow for its upcoming campaign, spearheaded by Efron. The digital efforts hope to tap into a youthful market with a focus on dreams and possessing the passion to achieve goals. Efron will also appear in a fragrance advertisement for HUGO Man fragrance.
Video: Zac Efron for HUGO Man
Portrait: Zac Efron for HUGO Man
