Zac Efron Fronts HUGO Fragrance Campaign, Dons Label for ‘Baywatch’ Promo

The Fashionisto

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Published May 23, 2017

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Updated October 20, 2018

Zac Efron stars in the HUGO fragrance campaign.Pin
Zac Efron stars in the HUGO fragrance campaign.

Proclaiming “Your time is now”, Hugo Boss taps Zac Efron as its latest celebrity ambassador. The American star fronts the new campaign for the German label’s fragrance, HUGO. In addition to representing the youthful zest of HUGO, Efron has warmed up to the brand’s styles. Recently stepping out to promote his movie, Baywatch, Efron wore a dapper grey single-breasted HUGO suit. Undoubtedly, this won’t be the last we see of the American actor in HUGO.

Related: BOSS Hugo Boss Taps Into a Summer Mood for Relaxed Campaign

HUGO Fragrance ArtworkPin
Hugo Boss’ HUGO Fragrance

Video: Zac Efron for HUGO Fragrance Campaign

Promo Pictures: Zac Efron in Baywatch

Actor Zac Efron appears in <em>Baywatch</em> poster arwork.Pin
Actor Zac Efron appears in Baywatch poster arwork.
The Rock and Zac Efron come together for a modern revival of Baywatch.Pin
The Rock and Zac Efron come together for a modern revival of Baywatch.
On lifeguard duty, Zac Efron appears in the 2017 revival of Baywatch.Pin
On lifeguard duty, Zac Efron appears in the 2017 revival of Baywatch.
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