French fashion brand Zadig & Voltaire enlists model Sam Lammar as the face of its most recent fragrance, This is Him! A woody fragrance, This is Him! features a seamless blend of black pepper, grapefruit aroma, incense, vanilla, and sandalwood.
Related: Anwar Hadid Rocks Cool Styles for Zadig & Voltaire’s Spring ’17 Campaign
Photographer Fred Meylan captures the advertisement for This is Him! as Sam sits for a black and white portrait. Lending the advertisement a casual look, stylist Jeanne Le Bault outfits Sam in a deep v-neck shirt.
Video: Zadig & Voltaire This is Him! Fragrance Campaign
Sam also appears in a video with Josephine Le Tutor. The engaging short is to the tune of You Belong by The Avener and Laura Gibson. / Hair by Christophe Hasenbein. Makeup by Jurgen Braun. Production by KA2 Production.
