Zara Reimagines ’90s Staples With a Modern Point of View

The Fashionisto

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Published April 1, 2025

Harrison Page wears a blazer with ripped denim from Zara's 90's Archive collection. Pin
Harrison Page wears a blazer with ripped denim from Zara’s 90’s Archive collection. Photo: James Brodribb / Zara

Zara’s latest 90’s Archive collection reworks the foundational grammar of 1990s menswear with a cool, measured hand. Stripped back and self-assured, it draws directly from the brand’s own archives, refining the decade’s essentials—rugby polos, suede bombers, straight-leg jeans—into essential tools for modern dressing.

The focus is on balance: volume in denim offset by fitted knits, soft tailoring cut against visible layering, and heritage textures made current through finish and proportion.

Zara 90’s Archive – Spring 2025

The Zara 90’s Archive feature stars Wouter Peelen, Harrison Page, and Francesco Mariottini, but it’s the garments that set the tone. A zip-up bomber in olive green suede, paired with ankle-finished light wash jeans, feels like a page from a 1994 lookbook reimagined through a contemporary lens.

Wouter Peelen models a '90s-inspired rugby polo by Zara.Pin
Wouter Peelen models a ’90s-inspired rugby polo by Zara. Photo: James Brodribb / Zara

A broad-striped polo evokes collegiate uniforms while a ribbed tank peeks from beneath linen and cotton layers.

The waistcoat remerges in a casual context for Zara's 90's Archive collection.Pin
The waistcoat remerges in a casual context for Zara’s 90’s Archive collection. Photo: James Brodribb / Zara

The waistcoat returns—not with irony, but with intent—secured by an adjustable strap, worn over button-downs like a nod to laid-back formality.

Francesco Mariottini nods to the nineties with a layered look from Zara.Pin
Francesco Mariottini nods to the nineties with a layered look from Zara. Photo: James Brodribb / Zara

Silhouettes remain generous yet deliberate, a clear callout to when denim sat lower and jackets draped longer. The palette stays muted, allowing the interplay of fabric to drive interest.

Dutch model Wouter Peelen keeps his style simple in a 90s-inspired outfit from Zara.Pin
Dutch model Wouter Peelen keeps his style simple in a 90s-inspired outfit from Zara. Photo: James Brodribb / Zara

It’s in these details—stitching, washes, layering—that Zara builds a wardrobe not of statement pieces, but of everyday staples recharged with intent. A 1990s revival, yes, but one that trades nostalgia for clarity.

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