Zara Goes 50s Retro for Fall ’18 Campaign Collection

The Fashionisto

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Published October 22, 2018

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Updated January 17, 2024

Lukas Marschall dons a trench from Zara Man's fall 2018 campaign collection.Pin
Lukas Marschall dons a trench from Zara Man’s fall 2018 campaign collection.

Zara surprises with a new campaign for fall-winter 2018. In fact, the Spanish brand releases a “campaign collection.” The outing takes inspiration from 1950s style for a chic throwback.

Related: Mahad Musse Makes a ‘Shearling Statement’ for Zara

Front and center, model Lukas Marschall reunites with Zara. He appears before photographer Mikael Jansson for the occasion.

Rocking a fresh pompadour, Lukas dons Zara’s must-have essentials. The covetable pieces include a classic trench, Harrington jacket, and double-breasted suit.

Zara Man Fall/Winter 2018 Campaign Collection

Reuniting with Zara, Lukas Marschall wears a sweater with a giant safety pin graphic.Pin
Reuniting with Zara, Lukas Marschall wears a sweater with a giant safety pin graphic.
Zara Fall Winter 2018 Campaign 006Pin
Zara Fall Winter 2018 Campaign 007Pin
Mikael Jansson photographs Lukas Marschall in a double-breasted suit from Zara Man.Pin
Mikael Jansson photographs Lukas Marschall in a double-breasted suit from Zara Man.
Sitting for a photo, Lukas Marschall wears a Zara Man overcoat.Pin
Sitting for a photo, Lukas Marschall wears a Zara Man overcoat.
Zara Fall Winter 2018 Campaign 008Pin
Zara Fall Winter 2018 Campaign 009Pin
Zara Fall Winter 2018 Campaign 010Pin
Zara enlists Lukas Marschall as the star of its new campaign for fall-winter 2018.Pin
Zara enlists Lukas Marschall as the star of its new campaign for fall-winter 2018.
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