Zara unveils its spring-summer 2025 Studio collection, a bold exploration of after-dark elegance. Titled “The Colors of the Night,” the season takes shape in a campaign shot by Fabien Baron on the atmospheric streets of Bangkok, where neon haze and urban solitude set the stage for a cinematic journey.
Models Ungho Go and Hojin Lee navigate shadowed alleyways and rain-slicked pavement, embodying the restless energy of a city that never fully sleeps.
Zara Studio Spring/Summer 2025 Campaign
The Zara Studio campaign draws from the evocative storytelling of Philip-Lorca diCorcia and the hypnotic, dreamlike frames of Wong Kar-wai. Styled by Karl Templer, the collection drapes itself in fluid tailoring, vintage-inflected cuts, and an eccentric color palette that mirrors the city’s electric glow.
Deep greens, burnt oranges, and muted golds intertwine across bombers, oversized patterned shirts, and loosely tied scarves, capturing a spirit that is both nostalgic and contemporary.
A varsity-style tank joins an ombré bomber, worn with flared dark-wash denim that pools over leather boots. Elsewhere, a printed short-sleeve shirt unbuttons over a sheer netted tank, its languid silhouette tucked into pleated trousers with a nonchalance that alludes to a worldly disposition.
Set against neon-drenched laundromats and dimly lit corridors, the campaign constructs a world where fashion thrives in the space between solitude and spectacle.
“The Colors of the Night” is Zara’s homage to the romance of nighttime dressing—a seamless blend of wanderlust, nostalgia, and the undeniable pull of the unfamiliar.
Zara Studio “The Colors of the Night” Collection
